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GrowthIQ

Your weekly insights into cutting-edge strategies for marketing, sales, and sustainable business growth.

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Featured Posts

 Saying no is a growth strategy

Jun 4, 2026

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2 min read

Saying no is a growth strategy

Most operators grow by adding. The ones who break through grow by subtracting.

Will Gray
Will Gray

Archive

Lifecycle & Retention

Your best customers get your worst email

Aug 27, 2026

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3 min read

Your best customers get your worst email

Paid Media That Pays

Your Smart Bidding is flying blind

Aug 20, 2026

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3 min read

Your Smart Bidding is flying blind

Fractional Math

Director, VP, or CMO?

Aug 14, 2026

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3 min read

Director, VP, or CMO?

Lifecycle & Retention

One welcome email. They run five.

Aug 6, 2026

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3 min read

One welcome email. They run five.

Fractional Math

Strategy decks don't ship revenue

Jul 30, 2026

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4 min read

Strategy decks don't ship revenue

The difference between a strategy that gets admired and one that actually moves the P&L.

The Plumbing

Your CFO doesn't trust your marketing report

Jul 16, 2026

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3 min read

Your CFO doesn't trust your marketing report

Platform numbers are built to flatter the channel, not survive an audit. The fix is reconciliation.

Will Gray
Will Gray

Fractional Math

You think a CMO costs $250K. Try $400K.

Jul 9, 2026

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2 min read

You think a CMO costs $250K. Try $400K.

The $250K is the salary, not the cost. Here is what year one actually runs.

Will Gray
Will Gray

Lifecycle & Retention

The flow you never built earns 6x

Jul 6, 2026

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3 min read

The flow you never built earns 6x

One flow most operators skip earns six times more per email than the welcome series everyone builds first.

Will Gray
Will Gray
You don't have a traffic problem

Jun 25, 2026

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3 min read

You don't have a traffic problem

Conversions flat? The instinct is to buy more traffic. The leak is almost always one step later.

Will Gray
Will Gray
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Your weekly insights into cutting-edge strategies for marketing, sales, and sustainable business growth.


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