• GrowthIQ
  • Posts
  • GrowthIQ Minute | 3-Channel Lead Engine

GrowthIQ Minute | 3-Channel Lead Engine

Author

Will Gray
June 27, 2025

❝

“Half the battle is distribution.”

Alex Hormozi

Today’s Quick Marketing Win

Cut every experiment that isn’t outbound, organic, or paid search, then pour 80 % of spend into the channel delivering the cheapest demos. Zapier hit $310 M ARR with near-zero CAC by betting on SEO content, partner integrations, and targeted Google Ads (Sacra report 2024).

Moral of the story… Starve distractions—fuel the winner.

Resource

– Will

PS: If every channel owns 5 %, no channel owns your growth.