Founder, Graystone Consulting. Fractional CMO for multi-unit and B2B operators. $250M+ in sales.
The Plumbing
Jul 16, 2026
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3 min read
Platform numbers are built to flatter the channel, not survive an audit. The fix is reconciliation.
Fractional Math
Jul 9, 2026
2 min read
The $250K is the salary, not the cost. Here is what year one actually runs.
Lifecycle & Retention
Jul 6, 2026
One flow most operators skip earns six times more per email than the welcome series everyone builds first.
Jun 25, 2026
Conversions flat? The instinct is to buy more traffic. The leak is almost always one step later.
Jun 12, 2026
A clean-looking ad account was counting every sale twice. Nobody noticed for months.
Jun 4, 2026
Most operators grow by adding. The ones who break through grow by subtracting.
Aug 25, 2025
AI isn’t replacing marketers. But AI-powered marketers are replacing everyone else.
Aug 21, 2025
Algorithms shift daily. Relationships last. Build for people, not the feed.
Aug 18, 2025
Turn customers into your media team with one “do it, film it, post it” moment
Jul 2, 2025
Skip note-taking—get 40% more focus with AI that records and summarizes every meeting
Jun 27, 2025
1 min read
Jun 25, 2025
Jun 23, 2025
Jun 20, 2025
Mar 9, 2024
6 min read
Beyond Vanity Metrics
Apr 1, 2023
Actionable tips to loving your audience and growing your brand
Mar 18, 2023
8 min read
Expert Tips and Strategies for Creating a Killer Marketing Plan to Help Your Business Succeed in 2023