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Oliver Buchannon
Will Gray

Founder, Graystone Consulting. Fractional CMO for multi-unit and B2B operators. $250M+ in sales.

Lifecycle & Retention

The flow you never built earns 6x

Jul 6, 2026

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3 min read

The flow you never built earns 6x

One flow most operators skip earns six times more per email than the welcome series everyone builds first.

Will Gray
Will Gray
You don't have a traffic problem

Jun 25, 2026

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3 min read

You don't have a traffic problem

Conversions flat? The instinct is to buy more traffic. The leak is almost always one step later.

Will Gray
Will Gray
Your Meta ROAS is probably lying

Jun 12, 2026

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3 min read

Your Meta ROAS is probably lying

A clean-looking ad account was counting every sale twice. Nobody noticed for months.

Will Gray
Will Gray
 Saying no is a growth strategy

Jun 4, 2026

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2 min read

Saying no is a growth strategy

Most operators grow by adding. The ones who break through grow by subtracting.

Will Gray
Will Gray
GrowthIQ Minute | The 30/30 AI Pilot

Aug 25, 2025

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2 min read

GrowthIQ Minute | The 30/30 AI Pilot

AI isn’t replacing marketers. But AI-powered marketers are replacing everyone else.

Will Gray
Will Gray
GrowthIQ Minute | Stop Chasing the Algorithm

Aug 21, 2025

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2 min read

GrowthIQ Minute | Stop Chasing the Algorithm

Algorithms shift daily. Relationships last. Build for people, not the feed.

Will Gray
Will Gray
GrowthIQ Minute | Breakthrough Brand Campaigns

Aug 18, 2025

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2 min read

GrowthIQ Minute | Breakthrough Brand Campaigns

Turn customers into your media team with one “do it, film it, post it” moment

Will Gray
Will Gray
GrowthIQ Minute | Zero-Note Meetings

Jul 2, 2025

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2 min read

GrowthIQ Minute | Zero-Note Meetings

Skip note-taking—get 40% more focus with AI that records and summarizes every meeting

Will Gray
Will Gray
GrowthIQ Minute | 3-Channel Lead Engine

Jun 27, 2025

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1 min read

GrowthIQ Minute | 3-Channel Lead Engine

Will Gray
Will Gray
GrowthIQ Minute | Friction-Free Mobile Forms

Jun 25, 2025

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1 min read

GrowthIQ Minute | Friction-Free Mobile Forms

Will Gray
Will Gray
GrowthIQ Minute | One-Page ROI Snapshot

Jun 23, 2025

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1 min read

GrowthIQ Minute | One-Page ROI Snapshot

Will Gray
Will Gray
GrowthIQ Minute | 5-Second Subject Test

Jun 20, 2025

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1 min read

GrowthIQ Minute | 5-Second Subject Test

Will Gray
Will Gray
Elevate Your Marketing

Mar 9, 2024

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6 min read

Elevate Your Marketing

Beyond Vanity Metrics

Will Gray
Will Gray
#002 The Take - Put Your Audience First: 6 Actionable Tips to Show Your Fans Some Love

Apr 1, 2023

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3 min read

#002 The Take - Put Your Audience First: 6 Actionable Tips to Show Your Fans Some Love

Actionable tips to loving your audience and growing your brand

Will Gray
Will Gray
#001 The Take - Unleash Your Business's Potential in 2023 with a Killer Marketing Plan 🚀

Mar 18, 2023

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8 min read

#001 The Take - Unleash Your Business's Potential in 2023 with a Killer Marketing Plan 🚀

Expert Tips and Strategies for Creating a Killer Marketing Plan to Help Your Business Succeed in 2023

Will Gray
Will Gray
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