GrowthIQ Minute | The 30/30 AI Pilot

Here’s how to stay ahead right now:

• Implement AI-powered personalization in your campaigns

• Automate repetitive tasks so you can focus on strategy

• Use AI for predictive analytics and sharper customer insights

• Test new channels like streaming and eco-friendly media early

How To Do It – Today’s Quick Win

Pick one lifecycle email this week—like a cart-abandoner or post-demo follow-up. Use AI to personalize the first sentence based on customer behavior, then leave the rest of the copy unchanged. Measure the lift in click-through rate compared to your control. Some companies are seeing a 14 percent bump just from a single AI-personalized opener.

My Thoughts

The future of marketing isn’t about more tools. It’s about how fast you can turn technology into leverage. AI frees you from the busywork so you can spend more time where it matters: understanding customers, shaping strategy, and building creative that moves people.

The companies that are going to win won’t just adopt AI. They’ll be able to integrate it into the everyday rhythm of how they market. That’s what separates the marketers who get replaced from the ones who become irreplaceable.

– Will

PS: The question isn’t whether to adopt AI. It’s how fast you can implement it.