GrowthIQ Minute | Stop Chasing the Algorithm

Here’s how to pivot your strategy today:

• Focus on authentic engagement over vanity metrics

• Build genuine relationships with your audience

• Partner with creators who align with your brand values

• Create content that sparks conversations, not just views

How To Do It – Today’s Quick Win

Run a 7-day engagement sprint. Each day, post one piece of content designed to trigger a reply—questions, polls, or “this vs. that” debates. Spend 15 minutes replying from your brand account and commenting on your audience’s own posts. By the end of the week, track not just likes, but comments per impression. That’s the metric algorithms reward.

My Thoughts

The organic reach game has changed. For years, brands treated feeds like billboards. Now the platforms have tilted toward what feels personal, connected, and conversational.

Chasing the algorithm is a losing game because the rules change overnight. But serving your audience—showing up with something real, human, and worth responding to—never goes out of style.

If you build genuine connections, the algorithm has no choice but to work in your favor.

– Will

PS: Stop chasing the algorithm. Start serving your audience.